Haribo Tagada – French Strawberry Candy, 120g

Haribo
$5.30
Current Stock:
Made in France #1 candy in France Strawberry flavored Since 1969
Haribo Tagada is the best-selling candy in France — a soft, sugar-dusted strawberry chew with a shape and taste that has not changed since 1969. What Americans call a strawberry gummy, the French call fraise Tagada. Except it is better. Light, a little chewy, and coated in fine sugar rather than gelatin-sticky. Once you open the bag, it is gone.
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The number one candy in France, unchanged since 1969.

Haribo Tagada is the French strawberry candy that every kid in France has eaten by the fistful. Soft, lightly dusted in sugar, shaped like a little strawberry, the fraise Tagada is one of those things that just works and has never needed fixing. France buys over a billion of them a year. This is the 120g bag.

What makes it different

 

The texture

Not sticky-gummy. Haribo Tagada has a lighter, slightly firm chew and a fine sugar coating that keeps pieces from clumping. The strawberry flavor is mild and clean.

The shape

A small, molded strawberry, pink, dusted white. The look has not changed since the 1960s. It is the most recognized candy shape in France, the way a gummy bear is recognized in the US.

How to eat them

Straight from the bag. In France, the classic move is to shake the closed bag first so the sugar coats every piece evenly. Pass the bag around or keep it to yourself, no judgment.

In detail

Ingredients

Sugar, glucose syrup, gelatin, citric acid, natural and artificial flavors, colors (curcumin, carmine, mixed carotenes).

Taste

Sweet, lightly tart strawberry with a sugar-dusted finish. Not as intensely fruity as a gummy bear, softer, more delicate. The kind of flavor that is easy to keep eating.

Details

120g / 4.2 oz. Store in a cool, dry place. Made in France by Haribo.

About the Maker

Haribo has been making candy since 1920. Tagada since 1969.

Haribo was founded in Bonn, Germany in 1920. The name comes from Hans Riegel Bonn, the founder's name and city. The gummy bear came first. Tagada came later, in 1969, and was made specifically for the French market. It became the top-selling tagada candy in France within a few years and has held that position ever since.

Today Haribo sells in over 100 countries, but fraise Tagada remains one of its most iconic products. A French strawberry candy that has outlasted every trend in the candy aisle for over fifty years.